The Case for Gen Z and Life

When you read about the youngest American generation, Gen Z, does the thought ever enter your mind that they come from a different planet? Sixty-seven million Americans born from 1997 onward make up the generation known as Gen Z. They have entered into a completely different world than the rest of us. One that we hardly recognize.

Consider these Gen Z characteristics:

  • The role of technology is central to their lives; they’ve never known the world without it. Their connection to this world is primarily digital.
  • They are the most diverse generation. 48% of 6 to 21-year-olds are racial and ethnic minorities.
  • Among the youngest in this generation (13 to 17-year-olds), 7 out of 10 say anxiety and depression are significant problems among their peers. 
  • Nearly 35% identify as agnostic, atheist, or belonging to no religion.
  • Only about 3 in 10 (29%) of Gen Z believe that abortion is morally wrong.

This generation has come of age during an international pandemic, city riots, police violence, climate change concerns, and fake news. 

Harnessing Gen Z

Gen Zers believe strongly in activism. They are eager to advocate and educate others about the issues concerning them. In addition, they are passionate, outspoken, and innovative. They also believe they have the potential to impact the world, and they are right. Their energy is unlimited. Harnessing their enthusiasm and passion when speaking to their peers will move any initiative down the road. 

Transforming Gen Z

The primary method of reaching and influencing Gen Z is online, but more than the method is the message. Global Life Coalition, a 501(c)(3), is raising funds to launch the ZOE initiative. It is a transformational opportunity for Gen Z students to be pro-life influencers among their peers. Through this vital outreach, Gen Z can choose to have a greater passion for life and reject anti-life rhetoric.

Jess Ford, ZOE’s Marketing Outreach Executive, is a graduate of Oral Roberts University with a degree in Ministry and Leadership. Jess has experience leading grassroots youth efforts for Gen Z. He also has a passion for the sanctity of life and a powerful testimony when his mother spared his life from her scheduled abortion over two decades ago. Through a grassroots model of chapters offering online tools and apps, ZOE will grow pro-life leaders for generations to come.

These Gen Z influencers will use one of the strongest organic marketing tools, Word of Mouth Marketing (WOMM), to impact their peers’ decisions regarding carrying a baby to term or aborting. Today, a woman’s circle of influence has the most significant impact on her decision. In fact, WOMM drives 50% of consumer decisions. 

Opportunities To Get Involved

The March for Life (MFL) in Washington, DC, is the world’s largest annual gathering of pro-life youth. There are several days of MFL official activities, including a booth expo. This sponsorship covers all promotions, booth space, registration, and signs/banners for Team ZOE to participate while growing their reach. If you would like to be a part of impacting a generation, here is your opportunity.

“I tell you, open your eyes and look at the fields! They are ripe for harvest.”  John 4:35

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